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Selection criteria for flagship species by conservation organizations

机译：保护组织对旗舰物种的选择标准

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Flagship species are among key marketing tools used by conservation organizations to motivate public support, but are often selected in an ad hoc, rather than systematic, manner. Furthermore, it is unclear whether selected flagship species do motivate public support. This paper describes a multi-method exploratory study, carried out in Switzerland, which aimed to determine the selection criteria for flagship species and measure whether a species selected according to these criteria was able to motivate support. Fourteen representatives of international, regional and local conservation organizations were interviewed and the selection criteria for their flagship species were identified. A charismatic species (the great spotted woodpecker) that meets these criteria and an apparently less charismatic species (the clover stem weevil) were selected as treatments in a quantitative experiment with 900 respondents. Using conjoint analysis, it was found that both charismatic and uncharismatic species have the ability to positively influence public preferences for habitat variables that encourage biodiversity in urban landscapes. These results may be used by conservation organizations to assist in the selection of flagship species, and in particular for flagship species that are intended to perform a specific conservation function
机译：旗舰物种是保护组织用来激励公众支持的主要营销工具之一，但通常是临时而非系统地选择的。此外，还不清楚选定的旗舰物种是否确实会激发公众的支持。本文介绍了一项在瑞士进行的多方法探索性研究，旨在确定旗舰物种的选择标准，并衡量根据这些标准选择的物种是否能够激发支持。采访了国际，区域和地方保护组织的14位代表，并确定了其旗舰物种的选择标准。在900名受访者的定量实验中，选择了符合这些标准的超凡魅力物种（大啄木鸟）和一种极少具有超凡魅力的物种（三叶草象鼻虫）作为治疗方法。使用联合分析，发现魅力型和非魅力型的物种都有能力积极影响公众对于栖息地变量的偏好，这些变量会鼓励城市景观中的生物多样性。保护组织可以利用这些结果来协助选择旗舰物种，特别是对于打算执行特定保护功能的旗舰物种

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